The art of shameless self-promotion


The Writers’ Union of Canada will hold its annual day-long professional development workshop, How To Be Your Own Publicist, in five  Canadian cities this February and March. It looks like a winner!

This past February, I attended the WUC’s excellent 2011 PD event, Secure Footing in a Changing Literary Landscape. Betsy Warland and Ross Laird discussed the enormous strides being made in e-publishing and got into some of the basics of self-promotion. That session inspired me to set up this blog. Now I also have a website, a Facebook page and a Twitter account.

For the past six months, I’ve been wading into the waters of self-promotion, getting ready for Safe Harbor‘s debut this spring. The reality is that I’ll have to do my utmost to launch my baby. So I’m not about to pass up the opportunity to a new trick or two at the upcoming WUC workshop.

Authors Elizabeth Ruth and Ann Douglas will present on both traditional and new media book marketing strategies, and will update participants on the latest developments in the publishing landscape. The workshops will be held in:

  • Toronto, Saturday, Feb. 25, 2012, at the University of Toronto’s Victoria Building, 91 Charles Street West, Room VC 115.
  • Winnipeg, Monday, Feb. 27, 2012, at Victoria Inn Winnipeg, 1808 Wellington Avenue, Carlton Room.
  • Calgary, Tuesday, Feb. 28, 2012, at Christ Church, Calgary; 3602 8th St. SW, Crump Room.
  • Vancouver, Thursday, March 1, 2012, at Simon Fraser University, Earl & Jennie Lohn Policy Room, Rm. 7000, 515 West Hastings Street.
  • Victoria, Friday March 2, 2012, at Simon Fraser University, Earl & Jennie Lohn Policy Room, Rm. 7000, 515 West Hastings Street.

They run from 9:30 a.m. until 4:30 p.m.. Cost is $75 for WUC members and $89 for non-members, and includes lunch.

Writers who can’t make it to a workshop at one of the five centres listed above have another option: a webinar on Tuesday, March 6, 2012, between 1 p.m. and 4 p.m. EST. Workshop highlights will be presented in the live online session. Cots is $35 for members and $40 for non-members.

One of the things I’ll do as soon as Safe Harbor comes out is join the WUC. For the past 30-plus years, the union has been working to improve the lot of Canadian writers, and I want to be part of it!

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About rosemarymccracken

Rosemary McCracken is a Toronto-based journalist and fiction writer.
This entry was posted in Marketing and tagged , , , . Bookmark the permalink.

2 Responses to The art of shameless self-promotion

  1. linda cahill says:

    Super Rosemary I’ll share this with friends and definitely register.

  2. Great information, Rosemary. I’d love to attend this workshop.
    Gloria Ferris
    Author of Cheat the Hangman

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